So you want to sell electronics? If electronics are your passion, selling, repairing, and providing expert advice about devices and appliances could be a great fit for you. But starting your own electronics shop is a lot of work. You face serious competition from the major chains, so you’ll want to figure out what niche your business will fit and market it accordingly. You also don’t have a lot of wiggle room as far as maintaining your products go. There’s plenty of research and planning you’ll want to do before you cut the red ribbon.
Your “showroom,” as it were, is a major component of your business. In a tech store, you’ll have to balance a storefront with merchandise storage and a repair facility–all while maintaining the proper conditions for the electronics. Certain brands will require you to meet particular conditions for carrying their products, so be sure to do your research.
You’ll want you space as climate-controlled as possible. Electronics need to be stored at low temperatures and low humidity levels. You may need to install an HVAC system or a dehumidifier to keep things even. If you need to store any of your materials in a warehouse or storage unit, really make sure it’s climate-controlled. There’s nothing worse than losing thousands of dollars because your merchandise got too hot in storage or in-store!
To show off your products to their full advantage, be sure you have a great display plan. You want your products to be shown in a manner that doesn’t compromise their safety. You also don’t want your display to be so funky as to detract from the products it’s supposed to be showing off! Well-designed steel slatwall display systems, such as shelves, brackets, and panels, can display your products to their fullest advantage. Try not to keep products on the floor–if there’s flooding, you could deal with irreparable damage.
What to carry
Figuring out your inventory is central to your business plan. You’ll want to carry products that fit your business’ niche–you’ll also want to make sure that you’re the expert on all of these products. You might consider carrying generic brands of devices, as does GenerixLLC.com. These pieces will cost less for you to buy, which means you can sell your customers less expensive products than they would find at a big box store.
On the other hand, you might want to open a franchise. That way, you’re associated with a specific brand, and you have the support of the parent company behind you. Especially if you are a die-hard fan of one particular electronics brand, a franchise might be the right fit for you.
Be ready to stay on top of the game. Technology changes quickly, and you want to stay up-to-snuff, both in your inventory and in your expert advising and repair skills. Additionally, it would be smart to make connections with other shops and repair facilities in your area. If you can’t solve someone’s problem, he or she will still appreciate it if you direct him or her to someone who can solve the problem. Even though the business didn’t go directly to you, you could have ensured a return customer all the same.