Are you struggling to get customers through your digital doors? Chances are, you’re not alone. While eCommerce is a thriving industry nowadays, it’s still a struggle to get a slice of that financial pie.
Sure it’s easy enough to set up your own website and set products or services for sale but actually selling them and sustaining it is a different matter entirely. It’s a lot more challenging to get more customer sales than you’d think online. With that being said, here are a few tips to help secure a new record for sales this year online.
Improve your website’s SEO
First and foremost – SEO. Search engine optimization or SEO for short is a practice that helps aid your website to garner more traffic and find further success as a business online. The more traffic you have coming to your platform, the more opportunity you have for success.
When it comes to improving your website’s SEO, it’s worth delving into that world and figuring out what regular tasks and tips will help. From a simple but effective website design to compressed images for fast page loading times. There’s a lot of ground to cover when it comes to SEO, so it’s well worth taking advantage of.
Offer an abundance of payment types
Payment options are now something that needs to be made available in abundance. Simply having one or two payment types isn’t enough in this current society that wants to be able to make payments in a variety of ways.
Standard card payments, bank transfers, and even cryptocurrency are just a few examples of what should be offered. A process card not present payments in BigCommerce is something that is needed for online businesses that don’t have the card present to process transactions.
Install a chatbot for extra assistance
To provide those with an extra helping hand who might need it, chatbots are an excellent opportunity to provide additional assistance. They can be there when the phone lines are busy or the inboxes of customer agents inboxes are full up.
For those who may have the same questions that are asked again and again, chatbots can prove crucial.
Offer discounts and freebies
When it comes to customers and retaining those who you want to keep on board, it’s always a good option to offer discounts and freebies. Whenever anyone sees a 20% or 50% off, that may just be enough to get them to buy something from your store. You may be able to offer a free product with orders over a certain amount.
Get creative with discounted and freebie opportunities where you can as it’ll help with securing more sales.
Cross-channel promotion on all social media platforms
Cross-channel promotion is always worthwhile when it comes to achieving more sales. Your social media platforms should be updated regularly to ensure anyone on your Instagram has access to your website and vice versa.
There are plenty of opportunities to secure more sales for your online store, but use these to start with.